Grow your Shopify app in these ten countries
With App Store competition heating up, how do you grab a foothold or grow an already successful app?
Translating your app for growing markets is a fantastic way to grow in a less competitive space and take advantage of the limited app offerings some countries have.
As Gil points out, building specifically for these markets can be a big opportunity in and of itself.
Let's look at where Shopify has grown the most in 2022.
We’ve reviewed the Shopify country growth across the last three years, number of merchants in that country and number of apps in the top 100 available in the official language.
The merchant data comes from Store Leads, and we've linked to their country pages. It's a fantastic product you should probably be using if you're serious about your Shopify app!
Data last updated Sep 30 2022
Brazil 🇧🇷
Number of merchants: 60,087
The official language: Portuguese
Number of apps in top 100 available in official language: 18
% of people who speak English: 5%
Quarter over quarter growth:
India 🇮🇳
Number of merchants: 35,492
The official language: Hindi
Number of apps in top 100 available in official language: N/A
% of people who speak English: 10.6%
Quarter over quarter growth:
Netherlands 🇳🇱
Number of merchants: 23,835
The official language: Dutch
Number of apps in top 100 available in official language: 11
% of people who speak English: 91%
Quarter over quarter growth:
Denmark 🇩🇰
Number of merchants: 10,107
The official language: Danish
Number of apps in top 100 available in official language: 4
% of people who speak English: 86%
Quarter over quarter growth:
Germany 🇩🇪
Number of merchants: 57,145
The official language: German
Number of apps in top 100 available in official language: 19
% of people who speak English: 56%
Quarter over quarter growth:
Italy 🇮🇹
Number of merchants: 27,991
The official language: Italian
Number of apps in top 100 available in official language: 15
% of people who speak English: 34%
Quarter over quarter growth:
Spain 🇪🇸
Number of merchants: 20,326
The official language: Spanish
Number of apps in top 100 available in official language: 29
% of people who speak English: 22%
Quarter over quarter growth:
France 🇫🇷
Number of merchants: 49,629
The official language: French
Number of apps in top 100 available in official language: 29
% of people who speak English: 39%
Quarter over quarter growth:
Japan 🇯🇵
Number of merchants: 24,997
The official language: Japanese
Number of apps in top 100 available in official language: 12
% of people who speak English: Less than 30%
Quarter over quarter growth:
Sweden 🇸🇪
Number of merchants: 10,632
The official language: Swedish
Number of apps in top 100 available in official language: 6
% of people who speak English: 80%
Quarter over quarter growth:
Between July 2022 - Sep 2022, two out of the top five countries who visited the Shopify App store are Brazil & India, where English is not the official language. If your app is only available in English, you are immediately removing yourself and your app from reaching the 9.99% traffic share from these two countries.
Similarweb | Website performance - apps.shopify.com
Where to go from here
Localizing opens up new avenues for your app to grow in the Shopify app ecosystem. And TranslateCI makes it pretty easy. We'll take care of translating your app and listing with professional human translators.
Whenever you're ready, get your free quote and get started!